Content development refers to the process of creating the overall concept and story for the video, as well as the script and visual elements. This includes tasks such as concept development, scriptwriting, storyboarding, casting, and pre-production. Essentially, content development is the phase where the creative direction, script, and visual elements of the video are planned, developed, and finalized before the actual filming begins.

It is the phase where the idea of the video is transformed into a clear vision that can be executed during production. We offer innovative and highly effective support to companies launching and building their brands in the dynamic Middle East Market.

When we partner with a brand, we help them define their story. To express their story, we create original content that engages and connects the people. When partnering with a brand, the production company and the brand will work together to develop a concept and story for the video that aligns with the brand’s messaging and goals. The production company will then take the lead on tasks such as scriptwriting, storyboarding, and pre-production, while the brand will provide input and guidance throughout the process. The final product will be a video that effectively communicates the brand’s message and resonates with the target audience.